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Customer Satisfaction
Ventura Travel Brands' tours have been rated as excellent by travellers
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A trusted travel partner for over 2 decades
Over 100,000 people have travelled with Ventura Travel's brands since 2001
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Tourism innovations on the Silk Road
Specialist China Tours is the first European tour operator to win the prestigious "Top 10 China Silk Road Award".
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Your gateway to China's most authentic journeys
China Tours is the UK specialist for small-group holidays across China — from Beijing and Xi'an to the Yangtze, Yunnan and Tibet.
Backed by Ventura Travel and over 100,000 travellers since 2001, our thoughtfully curated trips open the door to genuine cultural encounters, trusted local guidance and honest, all-in pricing.
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Real small groups (max 14)
With no more than 14 travellers, our journeys feel personal and friendly — the perfect balance of companionship and space
[Guaranteed departures](/guaranteed-departures)
Once you’ve booked, your departure is guaranteed — no cancellations due to numbers, no uncertainty, just peace of mind
Every detail checked
Our expert team personally visits and reviews every aspect of each trip, ensuring quality, comfort, and genuine local insight
UK-protected booking
Your holiday is fully protected under UK Package Travel Regulations, giving you security from the moment you reserve your place
Flights made simple
You book your flights separately, but we publish recommended routes, airlines and timings so you can choose with confidence.
No hidden costs
What you see is exactly what you pay — no unexpected extras, just honest value and clear pricing from start to finish

Is China Tours right for me? China Tours is for travellers who want to experience China with depth, warmth and understanding. Our small-group journeys focus on people, culture and varied landscapes, rather than rushing between highlights.
Who tends to enjoy China Tours most?
Who might prefer a different style? If you want fast-paced travel covering many countries quickly, or resort-based holidays, China Tours may not be the best match.
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Our goal is to introduce you to China in all its facets!
Experience the highlights and lesser-known gems of China with us, the China travel specialists – far from the crowds. Our itineraries through China take you off the beaten track, offering unforgettable experiences. Thanks to our highly trained, local guides, you'll gain an authentic insight into the Middle Kingdom. Whether you're seeking adventure or relaxation, your China vacation will be a truly unique experience.
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Transform lives, protect forests, and be part of a movement that truly matters
Be a Force for Good — and Help Protect Our Living Planet
Your journey can change the world. Thanks to travellers like you, our charitable foundation has raised over €1 million, supporting 26 community and conservation projects across the globe — from protecting rainforests to empowering local guardians
Ventura Travel is the parent brand of specialist tour operators like China Tours, responsible for creating small-group, community-based journeys for curious travellers, working directly with local partners and focusing on depth, not mass tourism.
Your trip will be protected by the DRSF, which is a legally compliant form of protection similar in nature to ABTA protection, meaning it does not cover flights.
DRSF stands for Deutscher Reisesicherungsfonds (German Travel Security Fund). As a Ventura TRAVEL customer, your payments are protected by DRSF, ensuring your money is safe and you are covered in the unlikely event of insolvency. You will receive a security certificate with your booking for your peace of mind.
DRSF protection is sufficient under the 2018 UK Package Travel Regulations and has been reviewed and confirmed by our UK legal representatives.
Please note, our team will happily advise you on recommended routes, timings and airlines to make your entire holiday flow as seamlessly as possible.
International flights are not typically included in the tour price. This gives you the flexibility to choose the airline, cabin class and departure airport that best suits your plans.
When you enquire or book with us, we'll proactively recommend the best flight options for your chosen tour, including suitable routes, airlines and departures from both London and regional UK airports where available. Most travellers choose to reserve their place on the tour first and then book their flights with our guidance.
Our aim is to make arranging your journey as straightforward as possible, so you can focus on looking forward to your adventure rather than worrying about the logistics.
Your guide is your first escalation point and can usually assist in the majority of circumstances but if you need to escalate an issue that your guide cannot assist with, we offer 24/7 support via phone and email; emergency contact information will be provided in your travel documents.
We recommend you to apply for a travel cancellation insurance (in case of accident or illness) and an international health insurance for the trip.
Travel insurance is not included in our pricing but is strongly recommended.
Chinese crime is mostly harmless for tourists. Crimes like physical or verbal assaults or armed robbery, are very rare compared to Germany or France. However, you should take care of your valuables as thefts happen frequently. Natural disasters are of course possible, but not very common. The last big earthquake was in Sichuan in 2008.
China's 1.4 billion people like to travel within their own country during the holidays, focusing mainly on the classic highlights, such as the Forbidden City or the Great Wall of China. We at China Tours avoid the crowds at least partially in two ways: First, we include Chinese holidays during the planning of our tours and try to avoid them. Secondly, we primarily head for non-touristy places whenever possible. We cannot completely avoid the crowds, so it is advisable to be prepared for many people during the major highlights and during rush hour.
Due to the partly high altitudes (over 5,000 m) on some pass roads, you should be in good physical condition at the beginning of the trip. The high altitudes can often cause short-term physical discomfort. To help your body adjust and avoid symptoms such as headaches, dizziness, nausea, etc., you should avoid great physical exertion and alcohol during the first few days. Drink at least two liters of water or tea daily and make sure to rest for longer periods of time. People suffering from high blood pressure and/or heart or respiratory diseases should talk to their doctor before the trip and take enough medication with them. Due to the lack of medical care in the mountains, you should bring medicines for possible problems, for example, aspirin or medicines for gastrointestinal problems. Keep in mind that it can get cold at high altitude, even in summer. You do not need any special equipment, but sturdy shoes and outdoor clothing are recommended.
China is a year-round destination. The best time to travel to most regions of China are the months of April to early June and September to around mid-November. During these periods, the weather conditions are most favorable for Central Europeans: pleasant temperatures and little rain.
We are committed to ensuring the best possible experience for our travellers. Some minor itinerary details may change before or during the trip for reasons beyond our control. These changes may be due to, among other things, limited availability from a service provider or government-imposed measures. We will strive at all times to minimise the impact of these changes and proactively inform our travellers.
Ventura Travel offers small-group, expert-led journeys focused on authentic, sustainable experiences. Our tours go beyond mass tourism, supporting local communities and providing unique, in-depth cultural encounters.
Absolutely! Many of our guests travel solo. We offer the option to share a room with another solo traveller or book a single room for an additional fee.
China Tours is also a specialist for individual tours to China. You can book our group tour both as a private tour from 2 people or request your individual China trip with us. Of course, we would also be happy to personally design a completely individual and customized travel program according to your special wishes. Just send us an email to service@chinatours.co.uk or call us at Tel: 0204.538.2428
Yes, on some trips. Where available, we offer options to extend your stay or add pre- and post-tour nights. Let us know your preferences and we’ll help arrange additional services where possible.
For traveling in a group, China Tours offers you two options: First, you can of course register together with a group for all China group tours. Provided that there are enough places available, nothing stands in the way of a booking.
Alternatively, especially for large groups, you have the option to book a China tour as a special group tour. Our special group department will create an individual trip according to your ideas and wishes - for clubs, companies or larger private groups. We will also be happy to work out itineraries with special thematic focuses or for specific events in China for you.
No. While we sell tours in multiple countries (i.e. Germany, France, United Kingdom, etc), we do not combine guests from those countries into a single departure. However, if, for instance, a German customer were to purchase from one of our UK sites (i.e. www.africaventura.co.uk as opposed to www.africaventura.de), nothing would stop them from doing so but the tour would be conducted in English.
Children are very welcome at China Tours! For group tours, we provide the following discounts for children under 12 years old:
Discount from the basic price in a double room when occupied by 2 adults:
35%: for accommodation in full-paying bed 20%: when sharing an extra bed with two full-paying adults 15%: for accommodation in a separate double or single room
We travel with small groups. Our trips always take place in a manageable framework. The group size is almost always between 8 and 20 people. This ensures individual attention at all times.
We intentionally keep our groups small to ensure a more personal and immersive experience. The vast majority of our tours have a maximum limit of 12 and on average our tours have around 9 travellers. However, a very small number of our trips allow up to 16 travellers.
Our tour prices typically include accommodation, most meals, guided activities, entrance fees, and ground transportation. Specific inclusions are listed on each trip page.
We select comfortable, well-located hotels and guesthouses that reflect the local character. Accommodation standards and details are listed on each trip page.
Vaccinations are not mandatory in China unless you come from an epidemic area. Nevertheless, you should check your basic immunisation (tetanus, polio and diphtheria) before your trip and refresh it if necessary. It is always recommended to consult with your GP and the Government-recommended website on travel vaccinations: https://travelhealthpro.org.uk/countries
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